Continuing the collaboration with SuperELLE for Earth Day in 2020, this year, the 51st anniversary of Earth Day, the collaboration further explored and proposed the concept of 「Go Plastic Free for Earth」.In addition,with a central theme of environmental protection, the public welfare project 「Live on Earth, Save the Planet Together」 was launched and collaboration was created with Hydro Flask, an American eco-friendly water bottle brand distributed by Starlike. Both of these projects aim to raise awareness towards environmental protection and actively protect the environment we live in through everyday actions. In this public welfare project held on a holiday, the Golden Melody Awards Best Female Singer Abao, Golden Bell Award Best Newcomer Moon Lee, fashionista Gemma Ying- Jie Wu, talented actress Man-Shu Jian, and up-and-coming actor Tommi Wang have joined forces to emphasize the importance of waste sorting and environmental protection on social media platforms. They also called for more people to participate in the ANGUS CHIANG World Earth Day holiday project.

The Earth Day project also launched 「Plastic Reduction T-shirts」 (available in three colors), with a logo that combines AC Mr. Smile and the Earth in the front and redesigned eco-friendly logos on the back. This lively design aims to spread the idea through clothing and serve as a daily reminder to take action. Hydro Flask has also joined forces and worked on the collaboration 「Be a Little Giant for the Planet you Live On」.The colors of the bottles— white, yellow, and blue—share a cohesive color theme with the T-shirts. The release of the 10 water bottles corresponds strongly with the idea of reducing plastic consumption by encouraging you to bring your own water bottle wherever you go.

All proceeds from the sale of ANGUS CHIANG Earth Day Project merchandise will be donated to The Society of Wilderness as an initiation of the World Day event and contribution to environmental protection.

Photo by Gaga Lin


『HOLIDAY PROJECT』is a special project conceived by ANGUS CHIANG in the theme of various global holidays. The project reviews the holidays on a distinctive angle and launched limited objects and accessories inspired by the subject. Infusing the whimsical, humorous and colourful inspirations from ANGUS CHIANG, the project is giving a fresh fantasy and imagination of the holidays.