Throwing back to the prosperity of iconic Taiwanese TV shows in 2000, showing with exaggerated and funny expressions and hard work. At that time, there were thousands of audience holding their enthusiasms in front of TV at a specific time slot every week just not for slipping the shows, which made us eager to pull back that period of time to interpret the genuineness of the human interaction and participation.

ANGUS CHIANG SS21 ‘MEM KILLER’ is inspired by the undefeated local TV shows of the millennial generation. Through the cooperation with vivo, the campaign pays homage toward the shows and to bring everyone back to the pleasant memories from the old time. Furthermore, the collection revisits iconic styles and silhouettes from the past nine seasons for celebrities wearing in the shows. The scenes are also taken directly as SS21 Campaign and the TV shows become a conceptual demonstration for the brand’s tenth collection.

Photographer MW Studio
Art direction An Yen
Hair Miley Shen
Make Up Fiona Li